VIP Case-Study Deal · Craftsman Edition

Hand-forged copper. An audience that pays for it.

A one-page look at what we'd build together — your craft becomes a course, the course funds the next batch of work, the work commands the price it deserves. Every link still made by you.

Baker, founder of Unique Equality, wearing his own hand-forged copper Byzantine chain
Baker · Wearing the work
Baker · Unique Equality — Studio Pilot 2026

Where you are right now

The work is finished. The economics aren't. That gap is what we close.

Current ASP
$100–250
Average price per piece sold today
Retail-tier work
$1,500–2,000
What the higher-end pieces deserve
The gap
Audience
Not the work. The buyers who know what it's worth.

The honest read — the work is at $2,000. The audience is at $200.

Every link is made by hand. Gemstones wrapped one at a time. This is heirloom-grade work in a market that's flooded with mass-produced look-alikes. The customer base for $1,500-$2,000 pieces exists — collectors, gift-buyers for milestone anniversaries, gallery curators — but they don't know you exist yet. You're priced for the people who do know.

Course + studio system fixes that. The course brings the audience. The audience eventually buys the pieces. Until then, the course revenue funds the next batch of material.

The craft you'd be teaching — not theory, the actual pieces.

Every piece on this page was forged by hand at Baker's bench. The chain weaves, the cage-wrapped stones, the matched cuff sets — these are the standards the course will reproduce, link by link, in students' hands.

Heavy Byzantine-link copper chain with tiger's-eye caged pendant
Statement Piece
Byzantine + Caged Tiger's-Eye
Heavy-gauge Byzantine weave with a hand-coiled cage suspending a raw tiger's-eye stone. The kind of piece a $1,500 customer recognizes on sight.
Long copper Byzantine chain held in hand, sunlight from window catching the metal
Scale & Drape
Long-line Byzantine in Natural Light
A 24-inch chain showing the drape, the weight, the way real copper holds sunlight. This is the difference between "metallic" and "made by a person."
Byzantine copper chain with caged dark stone pendant on white background
Studio Detail
Caged-Stone Method, Clean Lay
The cage-wrap technique is one of the course's specialty modules. Every coil placed by hand, no two pieces identical.
Nine hand-forged copper cuff bracelets arranged in a 3x3 grid on dark wood
The Range
Cuff Collection — Repeatable Quality
Nine cuffs, one bench. Consistency at scale is what separates a maker from a brand. The course teaches the method that lets a student do this on their tenth piece.
See the live work on Instagram → @unique_equality

The course architecture — 5 tiers, one ecosystem

Layered pricing so a $27 buyer turns into a $297 buyer turns into a $1,500 piece-of-work buyer. You're not just selling courses — you're growing an audience that respects what real craft costs.

Tier 1 · Entry

Your First Copper Chain

$27 · 2-hour video workshop

The entry course. Anyone can buy it on impulse. They make their first hand-forged link by the end of the video. Hook them on the craft + your voice. List builder, not profit center.

Tier 2 · Core

The Link-By-Link Method

$197 · 8-module video course

Your signature course. Foundational chain-making — wire selection, annealing, link forming, soldering, finishing. 4-6 hours of video, downloadable templates, lifetime access. This is the workhorse.

Tier 3 · Specialty

Gemstone Wrap Mastery

$297 · 6-module specialty course

Wire-wrapping technique for setting stones. The skill that separates a pretty chain from a heirloom piece. Premium tier — buyers are already committed to the craft when they buy this one.

👑 Pro Level
Tier 4 · Pro

From Hobby to High-Ticket

$497 · Business + pricing course

How to price your work, talk to high-end buyers, build a brand around handmade. Marketing, photography, custom-order intake. The course that turns hobbyists into earners — same problem you're solving for yourself.

✨ Studio Elite
Tier 5 · Studio

The Unique Equality Studio

$47/mo · Monthly membership

Recurring community + live monthly cohorts. New advanced technique each month, Q&A with you, member-only patterns + tutorials. Recurring revenue floor + a community of buyers who become collectors of your high-end pieces.

Revenue forecast — course + craft combined

Three scenarios based on real online-course conversion data + your existing $100-$250 ASP. The course doesn't replace the work — it funds the work and builds the audience that eventually buys the $1,500 pieces.

Conservative · Month 12
$2,400/mo
Slow build, organic-only marketing
  • Entry course ($27 × 30)$810
  • Core course ($197 × 4)$788
  • Studio membership ($47 × 10)$470
  • Mid-tier pieces (3 × $200)$600
Aggressive · Month 18
$18,500/mo
10K email list, course flywheel, retail breakthrough
  • All courses combined$10,500
  • Studio membership ($47 × 100)$4,700
  • Mid-tier pieces (8 × $200)$1,600
  • 1-2 retail pieces ($1,500-$2,000)$1,750 avg

Course conversion assumptions match published data from Teachable + Kajabi creator reports. Studio membership retention modeled at 75% month-over-month (industry average for craft / hobby communities is 70-80%). Retail-tier physical sales unlock at moderate scenario via the course graduates who become collectors.

The split — your craft, our system

You stay at the bench. We handle everything else. That's it.

What ARF builds + runs

The whole back office.

  • Course platform setup (Kajabi or Teachable, your call — we recommend Kajabi for the all-in-one stack)
  • Course video post-production — color, audio cleanup, intro/outro, chapter markers, captions
  • Course sales pages — copy + design + conversion-optimized layouts for each tier
  • Email marketing — Klaviyo flows, welcome sequence, course-graduate-to-collector nurture, retail-piece launch drops
  • Social automation — Buffer + AI-generated posts featuring your craft, behind-the-scenes shots, course teasers
  • ManyChat AI receptionist — DMs from Instagram/TikTok handled 24/7, course questions answered, leads captured
  • Photography direction + post-production — your raw shots become catalog-grade product photography
  • Studio membership platform — community, monthly live cohort scheduling, content library, member portal
  • Stripe + Shopify integration — payment processing, order management, royalty tracking, monthly P&L dashboard
What Baker brings

Your craft. Your voice. Your hands.

  • The actual instructional videos — we'll guide you on what to record, you do the recording at your bench
  • The work — keep making pieces; the course audience eventually becomes the buyers
  • Your story — how you got into chain-making, why you do it link-by-link, what the craft means to you (this becomes brand voice)
  • One live monthly cohort per Studio member tier — 60-90 min, you teach, take Q&A, we run scheduling + tech
  • Final sign-off — every course module, sales page, social post we publish gets your "yes" before it goes live
  • 2-3 hours per week of review + recording time. That's the time commitment.

Implementation roadmap — 90 days to first revenue

What the first three months actually looks like.

01
Days 1-14

Brand + voice + studio setup

Brand voice captured (1-2 hours interview with you), Kajabi platform stood up, sales page templates designed, email list import + welcome flow, social handles audited + connected, photography session for hero shots.

02
Days 15-30

Tier 1 entry course shipped

Record the 2-hour Your First Copper Chain workshop (you at your bench, we handle camera + audio direction remotely). Post-produce + upload. Sales page live. Email + social launch to your existing audience. Goal: 10-30 sales in launch week to validate.

03
Days 31-60

Core course (Link-By-Link Method) shipped

8-module workhorse course. Recorded module by module over 3-4 weeks. Sales page + email launch sequence. Beta-cohort opens for the Studio membership tier — first 25 members at founding price.

04
Days 61-90

Specialty + Pro courses + first retail push

Tier 3 (Gemstone Wrap) + Tier 4 (From Hobby to High-Ticket) shipped. Studio membership runs its first monthly cohort. Photography session for the higher-end retail pieces. Retail catalog goes live with the now-warmed audience.

05
Day 91 onward

Flywheel mode

Studio membership compounds. Course graduates become collectors. Email list grows past 2K. First retail-tier piece sells. We tune the Klaviyo flows, scale paid ads on what's working, develop the audience that pays $1,500-$2,000 for your hands.

Nun · Herbal Line by Unique Equality

The Nun herbal line — plant-medicine, made by hand

Small-batch herbal goods crafted alongside the bench. Plant-based ingredients, hand-poured and hand-packed in Charlotte, NC under NUN ALKALINE LLC.

Photo pending
Nun · HH-SHEA

Whipped Shea Butter

Raw, hand-whipped shea butter in small batches. For everyday skin care. Single jar $10, or 3-pack $25 (save $5).

Full description

Soft, fluffy raw shea butter, hand-whipped in Charlotte. Goes on easy, absorbs without heaviness. Use head-to-toe.

Pricing: $10 single jar — or $25 for a 3-pack bundle (save $5).

Full ingredient list: pending Baker confirmation.

$10 or 3 for $25 SKU HH-SHEA
Photo pending
Nun · HH-SOAP

Herbal Handmade Soap

Plant-based herbal soap, hand-cured. Single bar $5, or 3-pack $10 (save $5). Larger multi-packs on request via the form below.

Full description

Hand-cured soap bars made with plant-based oils and herbs. For daily use.

Pricing: $5 single bar — or $10 for a 3-pack bundle (save $5). 10-pack and 20-pack available on request.

Full ingredient list: pending Baker confirmation.

$5 or 3 for $10 SKU HH-SOAP
Photo pending
Nun · HH-SEABITTERS

Alkaline Seamoss Living Bitters

Seamoss-based living bitters, bottled in small batches.

Full description

Alkaline seamoss living bitters. Plant-based daily wellness tonic. Shake well before use. Refrigerate after opening.

Ingredients: Full ingredient list pending Baker confirmation.

$25 SKU HH-SEABITTERS
Buy now — $25
Photo pending
Nun · HH-SEAPOWDER

Seamoss Powder

Raw seamoss powder for smoothies, drinks, and culinary use.

Full description

Raw seamoss powder. Blend into smoothies, drinks, or use in cooking. Store cool and dry.

Ingredients: 100% raw seamoss. Full sourcing detail pending Baker confirmation.

$25 SKU HH-SEAPOWDER
Buy now — $25
Photo pending
Nun · HH-SEACAPS

Seamoss Herbal Capsules (3 pack)

Seamoss herbal capsules in a convenient 3-pack.

Full description

Seamoss herbal capsules, packaged as a 3-pack for travel and daily routine. Take as directed.

Ingredients: Full encapsulation detail pending Baker confirmation.

$25 SKU HH-SEACAPS
Buy now — $25

More from Nun — coming soon

New batches and new SKUs in development. Want first dibs when something drops? Use the form below to tell Baker what you'd like to see next.

Request a product

If there's something you'd like Baker to source or make — an herb blend, a custom soap scent, a wholesale order — tell us here. We read every one.

Wellness disclaimer. Nun herbal products are wellness and personal-care goods. They are not intended to diagnose, treat, cure, or prevent any disease. Statements made about these products have not been evaluated by the Food and Drug Administration. Consult your physician before adding any new supplement, herb, or topical product to your routine, especially if you are pregnant, nursing, taking medication, or have a medical condition. Patch-test topical products on a small area before regular use. Discontinue use and consult a medical professional if irritation occurs.

The deal — same as the rest of the case-study family

Free to start. Pay only when it's working. No catches, no hidden fees, you keep all your IP and revenue either way.

Phase 1

Free until $10K/mo

You pay $0 while we get your course catalog stood up, your audience built, first cohorts running, and the retail-tier work finding its buyers. No subscription, no setup fee, no clock.

Phase 2 trigger

$10,000/mo combined revenue

When combined monthly revenue (courses + memberships + product sales) hits $10K, we transition to standard ARF tier. Until then, system stays free. Based on the moderate scenario above, that lands around month 14-16.

Phase 2 rate

$797/mo Optimizer

Standard ARF Optimizer tier. Under 8% of your $10K floor — leaves you $9,200+ in net per month even at the trigger point. Cancel anytime, no annual contract. You keep everything we built either way.

Ownership

You keep all IP + revenue

Every course, every video, every sale — yours. Your Kajabi/Stripe accounts in your name. Revenue lands in your bank. We're the engine. You're the craftsman.

Ready to set the bench in motion? — here's what's next

15-minute call to walk through the course tiers, swap in your real ideas where mine don't fit, sign off on the deal, and we start the engine. Tier 1 course shipping in 30 days if we're moving.

Set up the 15-min call →

Or text Rick directly. You have his number.