Custom Proposal · Monticelli Cashmere

From Florence
to her WhatsApp,
in seconds.

Built in Bricks · The Concierge Stack

A made-to-order journey doesn't need to feel cold between order and delivery. We warm every touchpoint — without sacrificing the artisan voice that makes Monticelli, Monticelli.

See How It Works

Custom-fit to luxury cashmere · WhatsApp-native · No template emails, ever

What we observed

Three patterns from luxury made-to-order brands that compound — quietly — into recovered orders, lifted AOV, and a customer who tells two friends instead of one.

Observation 01

The silence between order & delivery is where doubt lives

The buyer placed an order. It will take weeks to arrive. Every day without a touchpoint is a day she wonders if she should have spent the money. The first warm message after order is worth more than any discount.

Observation 02

WhatsApp inbound is fast — and usually missed at night

A message arrives at 11pm Florence time. By morning it's buried. The buyer in San Francisco wants to know if you ship to her cousin's address by Friday — she'll buy now if you reply in ten minutes. Most luxury brands lose this customer.

Observation 03

The buyer who orders once will order again — if she's seen

Cashmere isn't a one-and-done purchase. It's seasonal. The right "we kept your measurements, here's the new winter collection" message in October generates a second order without ad spend. Most brands forget her by then.

The Concierge Stack

What sits on top of your existing Shopify + WhatsApp — orchestrated to feel like a discreet, attentive employee who never sleeps.

1

AI Concierge Receptionist — Phone & WhatsApp Front Door

Inbound calls and WhatsApp messages get a warm, accent-appropriate first response within seconds. Real questions about fit, lead time, gifting, and shipping get accurate answers drawn from your brand library. Escalation to a human happens only when needed — and always with full context attached.

2

WhatsApp Brain — The Made-to-Order Lifecycle

From order confirmation to "your cashmere is on the loom" to "your piece shipped today" — every milestone is a warm WhatsApp note in the brand voice. The buyer feels held. Returns drop. NPS rises. The customer tells someone.

3

Re-Engagement — Seasonal & Lifecycle

Six months after a purchase, the buyer hears from Monticelli with a piece chosen for her measurements and her color story. Not a blast. A note. The kind a Florence atelier would have written by hand fifty years ago.

4

Quiet Dashboard — Your Atelier's Pulse

One screen shows every inbound, every order touchpoint, every recovered buyer this week. No notifications shouting. Just a clear picture of who's in the journey and what they need next.

The proposal

Three ways in — choose the depth that fits this season. Each tier builds on the last; no contracts; no platform lock-in.

Foundation

AI Concierge Pilot

$997 /month
  • Phone + WhatsApp first-response engine
  • Brand-voice trained on Monticelli materials
  • Made-to-order FAQ & lead-time answers
  • Human escalation with full context
  • Monthly performance review
  • Cancel any month
Atelier-Grade

BIB White-Glove

$4,997 setup · $1,997/mo
  • Everything in Concierge
  • Full email + SMS + WhatsApp orchestration
  • Lifecycle, gifting, re-engagement, win-back
  • Bespoke creative and copy library
  • Quarterly strategy with founder access
  • Performance-aligned KPIs

Quiet math

Conservative directional model only — actuals depend on your traffic mix and reply windows. Numbers below assume Monticelli's published AOV range and a modest 20% recovery delta.

If 4 inbound luxury inquiries per week currently go unanswered overnight…

~16
recovered conversations / month
~$3K-$5K
incremental revenue / month
2-4x
payback on Concierge tier

Worked from $399-$559 AOV, 20-30% close rate on warm replies. Not a guarantee. We'll re-model with your real WhatsApp logs in week one.

Questions answered

Will this sound like AI?

No. We train the voice on your existing correspondence, brand guides, and a tone calibration call with your team. Every customer-facing message before launch is reviewed by you. Once live, the brand voice gets quarterly recalibration to keep up with your team's drift, new collections, and language.

What about our existing Shopify and WhatsApp setup?

Everything stays. We orchestrate on top. Your team uses the same tools. The AI Concierge sits between inbound and your inbox, handling the first touch and escalating with context. No platform migration. No login changes for your team.

How long until we see the first results?

Pilot tier: live in 14 days, first reporting at day 30. Concierge tier: full lifecycle in 30 days, first ROI signal at day 45. BIB tier: 60-day buildout, first measurable lift at day 75. We commit to KPIs in writing at week one.

What if the experiment doesn't work?

Cancel any month on Pilot or Concierge. BIB has a setup-fee component, but month-to-month after that. We bet on results, not lock-in.

Is the data ours?

Always. Your customer data, your conversation logs, your brand library — all yours. Exportable any time. Deletable on cancellation.

Why us?

We've built AI Receptionist + WhatsApp Brain stacks for clients across hospitality, professional services, and D2C. We respect luxury cadence. We do not blast. We do not shout. We do quiet, attentive, warm — at scale.

The buyer is already writing to you.

Let's make sure Monticelli writes back — in seconds, in voice, every time.

Reply to Start
From the loom to her inbox · Monticelli ⨯ Built in Bricks