Customer Lifetime Value (LTV)

AI Revenue Forge Glossary · all terms

Total revenue from a customer over the full relationship. The single most important input in missed-call ROI math — multiplied by missed calls and conversion gap, it shows what's typically being lost.

Why this matters

If you're evaluating AI receptionist vendors, understanding the vocabulary helps you ask the right questions and spot the difference between marketing buzz and production-grade product. See 10 vendor evaluation questions for the full framework, or jump to the ROI calculator to run your own numbers.

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