Chiropractic new-patient inquiries skew acute (lower back gave out, neck injury after fender-bender, can't turn head). These callers are in physical pain and will call 3-4 clinics until someone answers. The clinic that picks up first wins. Voicemail is structurally fatal because by the time you call back, they've already booked elsewhere.
Average new-patient LTV in chiropractic ranges $800-$2,400 depending on case mix (acute injury cases ~$800 short-term, chronic care + wellness programs $1,500-$2,400). Practices with strong recall + family-care plans run higher. Either way: 30 missed new-patient calls × $1,000 LTV = $30K/month typically lost.
Vertical-specific: capture the chief complaint in plain language, check insurance acceptance (most call-killers happen here — 'we don't take your plan' = call ended), schedule the new-patient exam (typically 45-min slot) into ChiroTouch / Genesis Chiropractic / Cliniko / SimplePractice, send pre-appointment intake forms via text. Wellness-care follow-ups also book through the same channel.
Real friction in chiropractic: insurance verification. AI can collect the insurance info and run a real-time verification API call (most clearinghouses support this), so by the time the patient arrives, you already know coverage + co-pay. Eliminates the 'we'll need to verify and call you back' delay that kills 15% of bookings.
Typically $797/mo. Break-even: one recovered new-patient case covers the month easily. Hear it live: +1 (877) 640-3761. Run your specific numbers: free 5-min audit.